“When will I finally know that I’m doing well in giving a pitch?” my client, Andrea, asked me.
“That’s an experience that relates to what’s real in you, what’s real in the material and a Real Connection with your audience,” I said.
We’ll use the C.A.N. process:
C – call out what’s real in you
A – act in Effective Rehearsals
N – nurture connection
- Call out what’s real in you
As the Spoken Word Strategist and a Pitch Coach, I help my clients connect with the words that sound real and confident coming out of the person’s mouth.
My background as a trained feature film director, actor and screenwriter helps me hear the real moments in a performance. It’s a unique, personal blend in the client’s words and performance that do NOT feel forced or like “acting.”
Let’s look at this distinction:
The Excellent Approach: Act It Until You Become It
The Garbage Approach: Fake It Until You Make It
When I help a client refine his or her pitch, I listen carefully to the client’s rough draft ideas, words and performance.
When a moment in the pitch works, I say, “Yes! Did you hear that? Keep that!”
Other times, I’ll guide the client to try other approaches.
By the way, as the client expresses his or her best moments, the person is taking action (“acting”).
The best pitch a client can make is like hidden treasure. My client and I go on a prospecting hunt. We come up with gems.
I call this Act It Until You Become It, because we’re having the client express the self and the material with compelling truthful moments. This has nothing to do with faking anything.
- Act in Effective Rehearsals
We continue with our conversation about Act It Until You Become It.
My training with mentors in acting helped me realize that many great moments in film acting arise out of something that is true and real. Remember, a professional actor focuses on Acting not lukewarm “pretending” or “fake it until you make it.”
The actor finds something true in the character, the moment and the writing.
As a feature film director, my job is to guide the actor to that moment.
My clients (and attendees of my workshop “Pitch With Extreme Confidence” – August 16, 2017. CLICK HERE to register for FREE EVENT) learn to rehearse extraordinary methods to handle the fearful moments of giving a speech. What do you do if your mind goes blank? What do you do when an investor gives you a disruptive, tough question? It is through the Effective Rehearsal of techniques that we develop a higher level of confidence in ourselves. I guide the workshop attendees to use methods that create Extreme Confidence.
Extreme Confidence is when you KNOW that you know how to adapt to anything.
Here is an important distinction:
Ordinary Rehearsal: Rehearsing to the mirror or to family members who are jaded about the material.
Effective Rehearsals: Work with a coach. Work with test audiences. Practice appropriate things each day for a brief time (it can be as little as 9 minutes a day).
I’ve made vital pitches/speeches that have literally changed my life. And my clients and audiences have reaped the benefits: Learning my techniques that create a Real Connection with any audience.
- Nurture connection
How do audience members connect with YOU and your material? Through emotion—then logic.
Connect with them from the start.
Someone who says, “Hi. I’m Joe Smitghy. I’m with XY Company and we make 1-2-3 Widgets” creates three bad things:
- The person has wasted the opening fifteen seconds of the pitch
- The person looks like an amateur
- The audience fidgets because they’re dreading having to become embarrassed for a poor presenter
Instead, you can start with a story, a question, or “Imagine …”
Go for connection from the first moment of your pitch.
In my speech “The Savvy CEO: Master of Media Appearances,” I note that just a touch of appropriate vulnerability can win an audience to your side, too.
Connection is key!
In summary, we have covered material about:
- What’s Real in you
- What’s Real in the material
- A Real Connection with the audience
This is accomplished with:
C – call out what’s real in you
A – act in Effective Rehearsals
N – nurture connection
Spoken Word Strategist
This material is on my mind because I have now opened a special opportunity. When you CLICK HERE, you can go to my questionnaire-webpage and apply for a free consultation with me (limited number available) titled: “Increase Your Pitch Power for Funding – Strategy Session.”
Here are Your BENEFITS of such a free consultation.
- Gain Clarity and Peace of Mind about Pitching so You Gain the Funding you really want
- Discover the essential building blocks for having the Pitch that FUNDS your business or project
- Determine the #1 thing stopping you from having the Successful PITCH you want
- Identify the most powerful actions that will move you toward giving your Pitch with Total Confidence
- Complete the consultation with the excitement of knowing EXACTLY what to do next to create the Pitch for Funding that Gets You Great Results
I invite you to apply.
Let’s see if we might get the chance to work together … as a free opportunity to you.
Soar with Confidence: An Executive Coach Reveals Secrets, Lies and Countermeasures So You Excel Like Top CEOs and Leaders – Pitch, Lead, Succeed
Get the Advantages to take your business to a higher level. Learn Leadership Advantages, Pitch Advantages, and Success Advantages. To Soar with Confidence, you learn and use principles for top level communication to board members, team members and the media.
“Marcoux demonstrates how to “Prepare a Compelling Story that Moves Emotions.” He mentions techniques that he teaches clients for developing compelling Ted Talks.” – Dantalion Jones
Darkest Secrets of Making a PITCH for Film and Television: How You Can Get a Studio Executive, Producer, Name Actor or Private Investor to Say “Yes” to Your Project
Learn the vital skills of pitching your ideas and enrolling others into your vision. Get that “Big Yes” to funding your project. “This insightful book shows you how to zing a curveball right past the parts of the Hollywood exec’s brain that want to say no before you even make your pitch. You will learn what works when pitching, and more importantly, why, so you can get to YES much more often. Buy this book now. Consider it Spring Training before the big game.” – Danek Kaus
Darkest Secrets of Persuasion and Seduction Masters: How to Protect Yourself and Turn the Power to Good
This invaluable guide, used by people in 15 countries and now in its second edition, will help you become immune to dark persuasion. Learn to use countermeasures to defend yourself against unethical persuasion and seduction tactics. Break any trance in which a salesperson is trying to get you to buy something not to your benefit. “Learn how to defend yourself against manipulation. Best book you’ll ever read to protect yourself, feel strong and move forward in your life. Highly recommended!” – Dr. JoAnn Dahlkoetter
Secrets of Awesome Dinner Guests: What Walt Disney, Steve Jobs, Oprah Winfrey, Albert Einstein, Martin Luther King, Jr., Helen Keller, and John Lasseter Can Teach You About Success … (The Power of Your Personal Brand)
Imagine dining with Walt Disney, Steve Jobs, Oprah Winfrey, Albert Einstein, Martin Luther King, Jr., Helen Keller, and John Lasseter. These seven people share one thing: They’re great communicators. So this book will help you become a great communicator. “Marcoux especially stresses the importance of personal branding, of coming across as trustworthy and dependable.” – Einar Masson
Darkest Secrets of Charisma: Overcome the Lies about Personal Magnetism, Get People to Feel Your Charisma and Influence Others with Your Words
Learn how you can tap into your natural gifts and tendencies to radiate Three Types of Charisma. Discover how to influence people with your words. “Marcoux explodes this myth: Charismatic people always feel comfortable before and during an important event, such as public speaking, networking or some other social event. This book shows how you can feel discomfort but still come across as confident and charismatic.The secrets include ways to radiate all three forms of charisma Marcoux describes as Warm Trust Charisma, Natural Charm Charisma and Magnetic Charisma.” – Danek Kaus
What the Rich Don’t Say about Getting Rich: Work Smarter, Live Better
You want wealth, abundance and enjoyment–yes? Wouldn’t it be great to learn the real strategies that the Rich use to create Sustainable Wealth? This book takes you behind-the-scenes to what really works. You’ll see a lot of myth-busting, and you’ll learn the strategies that get real results. “Tom Marcoux gives you an inside look on the psychology of what it takes to be successfully wealthy in life. It’s more than just taking advantage of opportunity, but also about taking care of yourself. This book discusses a number of strategies that we often overlook when it comes to leading a successful life that leads to wealth generation.” – Barry Adamson II