How to Believe in Yourself — 3 Secrets for More Confidence and Influence

Uncage your Real Confidence.

“The worst moment of my life,” I thought, as I sat down at the table. My gut seized. No! I think I’m going to throw up.

After more than five years of work, my dream project was being taken from me. This project was going to set the positive course of my next 30 years of life.

However, the tall guy, who was going to take the project and my dream from me, glared at me from across the table.

I decided to be polite. This simple lunch, in a nearby diner, was hopefully going to create peace and a positive resolution. I reached for the napkin dispenser to get a napkin to hand him.

Reaching for that napkin, I stood up, and my suit jacket sleeve caught on my tall, plastic cup of water.

And time stopped. The water cup tilted, balanced on the edge of the bottom rim.

I felt it in that instant. The water cup’s going to spill over, and I can’t stop it.

Splash! Water all over the table.

My gut clenched. Now, I’m going to vomit.

But both of us were in action, tossing napkins on the table, trying to stop the water from soaking the floor. Such water would create a hazard for the server’s return to our table.

The other guy laughed. I didn’t.

But … a miracle. Some tension was eased.

I then improvised and built rapport with the other guy. And the project was not taken from me. An agreement was reached.

I share this story because the true source of how you can believe in yourself is probably different from your first imaginings.

How can this be?

Through the standard school system and the guidance of parents and guardians, many of us were taught to believe in our talent. “Oh, you’re so talented at this.” We were required to be a good boy or a good girl. We heard, “I’m so proud of you. You got an ‘A’ on this report.”

On the other hand, I’m now inviting you to look at certain essential supports for your real and sustainable belief in yourself. You can build success and the ability to influence others on these true supports of your self-belief.

The essence of our conversation here is to…

Shift from a Thought Pattern of “I believe in myself because I accomplish”

to

“I believe in myself because I prepare, participate, learn and adapt in the moment.”

You see that this is a shift from the external to the internal. You empower yourself by looking at your internal choices as opposed to letting other people’s opinions rule your life.

Here are 3 Secrets for Sustainable Belief in Yourself

1. Measure by your heart, not their approval

You’ve likely noticed that much of your life you have been graded, and your performance has been measured. Here I’m suggesting that we measure by our hearts. You measure by your own values and your own aspirations.

You set up your own form of support and belief in yourself. If you devote effort to prepare, participate, learn and adapt in the moment, then you’ll have an internal source of feeling good about yourself. You are not waiting for somebody else’s approval. In the diner with the splashing water cup, the other guy laughed at me.

Fortunately, I carried on to shift from concern about his scorn to transforming this moment into an opportunity to create rapport. With such rapport, we moved forward to a resolution.

When you measure by your heart, you approach your life with a growth mindset. You’re learning, preparing, and rehearsing. You’re able to get better and develop your skills.

Meanwhile, the truth is you can do all the appropriate preparation and rehearsal and still not get the outcome that you want. Perhaps, the marketplace does not respond to your work. The feature film The Princess Bride landed with a thud at the box office. But this film has continued for decades to serve millions of people who have purchased copies on VHS, DVD, and Blu-ray.

Some of our work serves as a staircase to our doing better work with our next project.

Elon Musk said that success requires having a high pain threshold. Along this line, we’re looking at nourishing your personal strength by measuring by your heart. That gives you the stamina.

The good news is: When you measure by your heart and not their approval, you can give yourself appropriate acknowledgement that you are moving forward.

2. Engage with doing and being present

All of life includes improvising. Every conversation you experience calls upon you to listen, adapt and respond. Many conversations involve restraining yourself and keeping certain emotions in check. In the situation that include my tipping over the water cup, I needed to carry on and ultimately create rapport to bring the painful and stressful situation to a resolution.

In my work as the Spoken Word Strategist, I help my clients focus on Words. Strategy and Rehearsal. This process helps each client develop compelling communication for an important situation.

Consider dividing your goals into Effort-Goals and Result-Goals. Your Effort-Goals will focus on preparation and rehearsal. With the appropriate Words, Strategy and Rehearsal, you will be able to improvise and be in the present moment — and perform at your best.

We seek to develop our vital skills that include focusing on what you’re doing in this present moment. As a side note: It’s valuable to develop daily habits like meditation so that you can shift from a stressful perception into one of calm and peace. Even a daily five-minute meditation session can change the structure of your brain. You’ll be empowered to perform at your best in moments that feel truly stressful.

3. Define Your Own Healthy Identity

Many of us are locked into the identity placed on us by parents, guardians, and the traditional school system. The old idea was you have value based on “you are talented, and you accomplished what we say is important.”

Instead, consider defining your own healthy identity built on something other than other people’s approval and only accomplishments. Build your identity on how you devote efforts and you participate in life. The idea is that you focus on how you prepare, participate, learn and adapt in the moment. This gives you a solid foundation, which helps you maintain your poise in stressful situations.

My point is: Avoid relying on other people’s version of your identity. Instead, choose your identity as someone who prepares, learns and adapts.

Facing other really tough moments in my life, I have relied on rehearsing every day, and I work with mentors. I have developed improvisational skills to perform in stressful situations.

Focus not just on your accomplishments and other people’s approval. Consider an internal approach in which you measure by your heart. You will radiate more confidence, and people will say Yes to your influence.

Believe in yourself because, daily, you prepare, participate, learn and adapt in the moment. Then, you will experience a new type of freedom, which releases you from chains and blockages caused by relying on other people’s approval. Avoid only measuring yourself by your past accomplishments.

Build your internal strength as you say to yourself: “I prepare, participate, learn and adapt in the moment. I am growing. I take appropriate risks and feel fulfillment in my life.”

The best to you.

Call to Action:

Go deeper and take my online courses:

Darkest Secrets of Persuasion and Seduction Masters: How to Protect Yourself and Turn the Power to Good

Success Secrets: Confidence and Skills to Handle Toxic People

Your Secret Charisma: More Confidence and More Sales

Darkest Secrets of Film Directing: How Success Directors Overcome Hidden Traps


Tom Marcoux, Spoken Word Strategist and Executive Coach
CEO, International Speaker-Author of 50 Books
including the book Convince Investor to Fund You: The Insider’s Guide to Avoid Deadly Mistakes and Gain Real Success with Your Startup Business

GetTheBigYES.com

When a Flow of New Clients Dries Up – Do This!

“What can I do? It’s like my flow of clients dried up,” Audrey, an audience member, asked me after I gave a speech.
I gave her a number of practical ideas, which I’ve included in my new VIDEO – Ep. 48 – “When a Flow of New Clients Dries Up – Do This!”

many happy moments,
Tom

Tom Marcoux
Spoken Word Strategist
CEO – Executive Coach – Pitch Coach
Speaker-Author of 47 books

PitchPowerFest.com GetTheBigYes.com


51gjiy0bzvlSoar with Confidence: An Executive Coach Reveals Secrets, Lies and Countermeasures So You Excel Like Top CEOs and Leaders – Pitch, Lead, Succeed

Get the Advantages to take your business to a higher level. Learn Leadership Advantages, Pitch Advantages, and Success Advantages. To Soar with Confidence, you learn and use principles for top level communication to board members, team members and the media.
“Marcoux demonstrates how to “Prepare a Compelling Story that Moves Emotions.” He mentions techniques that he teaches clients for developing compelling Ted Talks.” – Dantalion Jones

51kgz7eafllDarkest Secrets of Making a PITCH for Film and Television: How You Can Get a Studio Executive, Producer, Name Actor or Private Investor to Say “Yes” to Your Project

Learn the vital skills of pitching your ideas and enrolling others into your vision. Get that “Big Yes” to funding your project. “This insightful book shows you how to zing a curveball right past the parts of the Hollywood exec’s brain that want to say no before you even make your pitch. You will learn what works when pitching, and more importantly, why, so you can get to YES much more often. Buy this book now. Consider it Spring Training before the big game.” – Danek Kaus

coverfromamazonDarkest Secrets of Persuasion and Seduction Masters: How to Protect Yourself and Turn the Power to Good

This invaluable guide, used by people in 15 countries and now in its second edition, will help you become immune to dark persuasion. Learn to use countermeasures to defend yourself against unethical persuasion and seduction tactics. Break any trance in which a salesperson is trying to get you to buy something not to your benefit. “Learn how to defend yourself against manipulation. Best book you’ll ever read to protect yourself, feel strong and move forward in your life. Highly recommended!” – Dr. JoAnn Dahlkoetter

517xnji7zyl

Secrets of Awesome Dinner Guests: What Walt Disney, Steve Jobs, Oprah Winfrey, Albert Einstein, Martin Luther King, Jr., Helen Keller, and John Lasseter Can Teach You About Success … (The Power of Your Personal Brand)

Imagine dining with Walt Disney, Steve Jobs, Oprah Winfrey, Albert Einstein, Martin Luther King, Jr., Helen Keller, and John Lasseter. These seven people share one thing: They’re great communicators. So this book will help you become a great communicator. “Marcoux especially stresses the importance of personal branding, of coming across as trustworthy and dependable.” – Einar Masson

51yx0dowsnl

What the Rich Don’t Say about Getting Rich: Work Smarter, Live Better

You want wealth, abundance and enjoyment–yes? Wouldn’t it be great to learn the real strategies that the Rich use to create Sustainable Wealth? This book takes you behind-the-scenes to what really works. You’ll see a lot of myth-busting, and you’ll learn the strategies that get real results. “Tom Marcoux gives you an inside look on the psychology of what it takes to be successfully wealthy in life. It’s more than just taking advantage of opportunity, but also about taking care of yourself. This book discusses a number of strategies that we often overlook when it comes to leading a successful life that leads to wealth generation.” – Barry Adamson II

5-28-17)FINAL2_amazingyouVers6webAmazing You: Enjoy the Power to Get It Done, Get Stronger, Get Credit for It … featuring Secrets of Extreme Confidence

Would you like to Amaze yourself? This book helps you Get Stronger so you can Get It Done!You’ll learn how you can Get Credit for It! All three elements are crucial so you rise to a higher level of success and happiness. Think about it. If you get it done, but you’re a physical wreck—you lose. If you get things done, but you don’t Get Credit for It—you cannot get new clients. And, you’ll lose your current clients—if they don’t know, in their gut, how their lives are better because you’ve brought them significant benefits. Here’s a secret: You can unleash the Amazing You! Executive Coach Tom Marcoux helps you develop Extreme Confidence. “Tom Marcoux, once again, has written a book filled with practical insights and veteran business expertise that allows individuals to acquire the tools to balance personal and professional life. Tom’s wisdom possesses depth and the experience of someone who has ‘walked the walk.’” – Dr. Arthur Ciaramicoli

Darkest Secrets of Charisma: Overcome the Lies about Personal Magnetism, Get People to Feel Your Charisma and Influence Others with Your Words

Learn how you can tap into your natural gifts and tendencies to radiate Three Types of Charisma. Discover how to influence people with your words. “Marcoux explodes this myth: Charismatic people always feel comfortable before and during an important event, such as public speaking, networking or some other social event. This book shows how you can feel discomfort but still come across as confident and charismatic.The secrets include ways to radiate all three forms of charisma Marcoux describes as Warm Trust Charisma, Natural Charm Charisma and Magnetic Charisma.” – Danek Kaus

ShapeFuture6Red3-9-18Shape the Future, Lead Like a Pro: 3 Skills Every Great Leader Needs to Succeed

This book will empower you with the 3 Skills every Great Leader needs to succeed: Relate, Optimize and Intuit. Learn to excel as a RoiLeader. The Bottom-line: You need an “unfair advantage” of top communication skills. Use Expansive Thinking to handle Disruption and get out ahead of it. “Shape the Future, Lead Like a Pro empowers you with essential leadership skills. Integrity is the foundation of Authentic Leadership. This book helps you lead and retain people who appreciate true leadership and who will excel for your organization.” – Christopher Salem, Host of Sustainable Success Radio Show

How to Nail the Speech or Pitch of Your Life – 3 Surefire Methods

Tom Marcoux, Spoken Word Strategist, delivers his workshop “Convince Investors to Fund You” in Thailand.

“I am avoiding doing some rehearsal for a big speech,” Alexandra, one of my workshop attendees, said.

“What’s going on for you?” I asked, with compassion.

“I think the whole thing bothers me so much. It scares me. So, I just keep it out of my mind,” Alexandra said.

“I’m right there with you,” I replied. “I started off as both really shy–and I’m still an introvert.”This began a conversation in which I provided empathy and real methods to help each one of us excel when giving a speech or pitch. I’ve studied with mentors and over 19 years as a professional speaker (and member of the National Speakers Association), I’ve gained valuable experiences. I am sharing new insights in my new VIDEO “How to Nail the Speech or Pitch of Your Life.” It’s Episode 38 of our YouTube Channel “Introverts Own Your Voice.” Please subscribe. You’ll be supporting me, Johanna and our message. In the video below, I provide some eye-opening insights and methods.

You will gain so much because nearly every week we have a new video that will improve your skills so you’ll get that important “yes” you need for your business — to get investors, crucial team members and clients.

many happy moments,

Tom

Tom Marcoux

Spoken Word Strategist

CEO – Executive Coach – Pitch Coach

Speaker-Author of 47 books

PitchPowerFest.com  GetTheBigYes.com

P.S. See Tom Marcoux’s 32nd book on Amazon Soar with Confidence: An Executive Coach Reveals Secrets, Lies and Countermeasures So You Excel Like Top CEOs and Leaders – Pitch, Lead, Succeed

51gjiy0bzvlSoar with Confidence: An Executive Coach Reveals Secrets, Lies and Countermeasures So You Excel Like Top CEOs and Leaders – Pitch, Lead, Succeed

Get the Advantages to take your business to a higher level. Learn Leadership Advantages, Pitch Advantages, and Success Advantages. To Soar with Confidence, you learn and use principles for top level communication to board members, team members and the media.
“Marcoux demonstrates how to “Prepare a Compelling Story that Moves Emotions.” He mentions techniques that he teaches clients for developing compelling Ted Talks.” – Dantalion Jones

51kgz7eafllDarkest Secrets of Making a PITCH for Film and Television: How You Can Get a Studio Executive, Producer, Name Actor or Private Investor to Say “Yes” to Your Project

Learn the vital skills of pitching your ideas and enrolling others into your vision. Get that “Big Yes” to funding your project. “This insightful book shows you how to zing a curveball right past the parts of the Hollywood exec’s brain that want to say no before you even make your pitch. You will learn what works when pitching, and more importantly, why, so you can get to YES much more often. Buy this book now. Consider it Spring Training before the big game.” – Danek Kaus

coverfromamazonDarkest Secrets of Persuasion and Seduction Masters: How to Protect Yourself and Turn the Power to Good

This invaluable guide, used by people in 15 countries and now in its second edition, will help you become immune to dark persuasion. Learn to use countermeasures to defend yourself against unethical persuasion and seduction tactics. Break any trance in which a salesperson is trying to get you to buy something not to your benefit. “Learn how to defend yourself against manipulation. Best book you’ll ever read to protect yourself, feel strong and move forward in your life. Highly recommended!” – Dr. JoAnn Dahlkoetter

517xnji7zyl

Secrets of Awesome Dinner Guests: What Walt Disney, Steve Jobs, Oprah Winfrey, Albert Einstein, Martin Luther King, Jr., Helen Keller, and John Lasseter Can Teach You About Success … (The Power of Your Personal Brand)

Imagine dining with Walt Disney, Steve Jobs, Oprah Winfrey, Albert Einstein, Martin Luther King, Jr., Helen Keller, and John Lasseter. These seven people share one thing: They’re great communicators. So this book will help you become a great communicator. “Marcoux especially stresses the importance of personal branding, of coming across as trustworthy and dependable.” – Einar Masson

51yx0dowsnl

What the Rich Don’t Say about Getting Rich: Work Smarter, Live Better

You want wealth, abundance and enjoyment–yes? Wouldn’t it be great to learn the real strategies that the Rich use to create Sustainable Wealth? This book takes you behind-the-scenes to what really works. You’ll see a lot of myth-busting, and you’ll learn the strategies that get real results. “Tom Marcoux gives you an inside look on the psychology of what it takes to be successfully wealthy in life. It’s more than just taking advantage of opportunity, but also about taking care of yourself. This book discusses a number of strategies that we often overlook when it comes to leading a successful life that leads to wealth generation.” – Barry Adamson II

5-28-17)FINAL2_amazingyouVers6webAmazing You: Enjoy the Power to Get It Done, Get Stronger, Get Credit for It … featuring Secrets of Extreme Confidence

Would you like to Amaze yourself? This book helps you Get Stronger so you can Get It Done!You’ll learn how you can Get Credit for It! All three elements are crucial so you rise to a higher level of success and happiness. Think about it. If you get it done, but you’re a physical wreck—you lose. If you get things done, but you don’t Get Credit for It—you cannot get new clients. And, you’ll lose your current clients—if they don’t know, in their gut, how their lives are better because you’ve brought them significant benefits. Here’s a secret: You can unleash the Amazing You! Executive Coach Tom Marcoux helps you develop Extreme Confidence. “Tom Marcoux, once again, has written a book filled with practical insights and veteran business expertise that allows individuals to acquire the tools to balance personal and professional life. Tom’s wisdom possesses depth and the experience of someone who has ‘walked the walk.’” – Dr. Arthur Ciaramicoli

Darkest Secrets of Charisma: Overcome the Lies about Personal Magnetism, Get People to Feel Your Charisma and Influence Others with Your Words

Learn how you can tap into your natural gifts and tendencies to radiate Three Types of Charisma. Discover how to influence people with your words. “Marcoux explodes this myth: Charismatic people always feel comfortable before and during an important event, such as public speaking, networking or some other social event. This book shows how you can feel discomfort but still come across as confident and charismatic.The secrets include ways to radiate all three forms of charisma Marcoux describes as Warm Trust Charisma, Natural Charm Charisma and Magnetic Charisma.” – Danek Kaus

ShapeFuture6Red3-9-18Shape the Future, Lead Like a Pro: 3 Skills Every Great Leader Needs to Succeed

This book will empower you with the 3 Skills every Great Leader needs to succeed: Relate, Optimize and Intuit. Learn to excel as a RoiLeader. The Bottom-line: You need an “unfair advantage” of top communication skills. Use Expansive Thinking to handle Disruption and get out ahead of it. “Shape the Future, Lead Like a Pro empowers you with essential leadership skills. Integrity is the foundation of Authentic Leadership. This book helps you lead and retain people who appreciate true leadership and who will excel for your organization.” – Christopher Salem, Host of Sustainable Success Radio Show

Power Up Your Compelling Brand through Innovation

PowerTomTM_3
Tom Marcoux speaks on “Power Up Your Compelling Brand through Innovation”​

“I’m concerned that people don’t get what we offer. They don’t understand our brand,” my new client, Alexandra, said.

In response, I guided Alexandra through a number of steps to help her get to the essence of her brand. I’ve noticed that when I guide a client to begin with “Remember …” the person often lands on something that is key to their brand. You say, “Remember” (like at the end of a speech) and then express what you want the person to have as a permanent part of their memory. This method is part of innovation–that is, innovation is looking at a situation from another angle.

I’m sharing new insights in my new VIDEO “Power Up Your Compelling Brand through Innovation.” It’s Episode 30 of our YouTube Channel “Introverts Own Your Voice.” Please subscribe. You’ll be supporting me, Johanna and our message. In the video below, I provide some eye-opening insights and methods.

You will gain so much because nearly every week we have a new video that will improve your skills so you’ll get that important “yes” you need for your business — to get investors, crucial team members and clients.

many happy moments,

Tom

Tom Marcoux

Spoken Word Strategist

CEO – Executive Coach – Pitch Coach

Speaker-Author of 47 books

PitchPowerFest.com  GetTheBigYes.com

P.S. See Tom Marcoux’s 31st book on Amazon Secrets of Awesome Dinner Guests: What Walt Disney, Steve Jobs, Oprah Winfrey, Albert Einstein, Martin Luther King, Jr., Helen Keller, … (The Power of Your Personal Brand)


51gjiy0bzvlSoar with Confidence: An Executive Coach Reveals Secrets, Lies and Countermeasures So You Excel Like Top CEOs and Leaders – Pitch, Lead, Succeed

Get the Advantages to take your business to a higher level. Learn Leadership Advantages, Pitch Advantages, and Success Advantages. To Soar with Confidence, you learn and use principles for top level communication to board members, team members and the media.
“Marcoux demonstrates how to “Prepare a Compelling Story that Moves Emotions.” He mentions techniques that he teaches clients for developing compelling Ted Talks.” – Dantalion Jones

51kgz7eafllDarkest Secrets of Making a PITCH for Film and Television: How You Can Get a Studio Executive, Producer, Name Actor or Private Investor to Say “Yes” to Your Project

Learn the vital skills of pitching your ideas and enrolling others into your vision. Get that “Big Yes” to funding your project. “This insightful book shows you how to zing a curveball right past the parts of the Hollywood exec’s brain that want to say no before you even make your pitch. You will learn what works when pitching, and more importantly, why, so you can get to YES much more often. Buy this book now. Consider it Spring Training before the big game.” – Danek Kaus

coverfromamazonDarkest Secrets of Persuasion and Seduction Masters: How to Protect Yourself and Turn the Power to Good

This invaluable guide, used by people in 15 countries and now in its second edition, will help you become immune to dark persuasion. Learn to use countermeasures to defend yourself against unethical persuasion and seduction tactics. Break any trance in which a salesperson is trying to get you to buy something not to your benefit. “Learn how to defend yourself against manipulation. Best book you’ll ever read to protect yourself, feel strong and move forward in your life. Highly recommended!” – Dr. JoAnn Dahlkoetter

517xnji7zyl

Secrets of Awesome Dinner Guests: What Walt Disney, Steve Jobs, Oprah Winfrey, Albert Einstein, Martin Luther King, Jr., Helen Keller, and John Lasseter Can Teach You About Success … (The Power of Your Personal Brand)

Imagine dining with Walt Disney, Steve Jobs, Oprah Winfrey, Albert Einstein, Martin Luther King, Jr., Helen Keller, and John Lasseter. These seven people share one thing: They’re great communicators. So this book will help you become a great communicator. “Marcoux especially stresses the importance of personal branding, of coming across as trustworthy and dependable.” – Einar Masson

51yx0dowsnl

What the Rich Don’t Say about Getting Rich: Work Smarter, Live Better

You want wealth, abundance and enjoyment–yes? Wouldn’t it be great to learn the real strategies that the Rich use to create Sustainable Wealth? This book takes you behind-the-scenes to what really works. You’ll see a lot of myth-busting, and you’ll learn the strategies that get real results. “Tom Marcoux gives you an inside look on the psychology of what it takes to be successfully wealthy in life. It’s more than just taking advantage of opportunity, but also about taking care of yourself. This book discusses a number of strategies that we often overlook when it comes to leading a successful life that leads to wealth generation.” – Barry Adamson II

5-28-17)FINAL2_amazingyouVers6webAmazing You: Enjoy the Power to Get It Done, Get Stronger, Get Credit for It … featuring Secrets of Extreme Confidence

Would you like to Amaze yourself? This book helps you Get Stronger so you can Get It Done! You’ll learn how you can Get Credit for It! All three elements are crucial so you rise to a higher level of success and happiness. Think about it. If you get it done, but you’re a physical wreck—you lose. If you get things done, but you don’t Get Credit for It—you cannot get new clients. And, you’ll lose your current clients—if they don’t know, in their gut, how their lives are better because you’ve brought them significant benefits. Here’s a secret: You can unleash the Amazing You! Executive Coach Tom Marcoux helps you develop Extreme Confidence. “Tom Marcoux, once again, has written a book filled with practical insights and veteran business expertise that allows individuals to acquire the tools to balance personal and professional life. Tom’s wisdom possesses depth and the experience of someone who has ‘walked the walk.'” – Dr. Arthur Ciaramicoli

Darkest Secrets of Charisma: Overcome the Lies about Personal Magnetism, Get People to Feel Your Charisma and Influence Others with Your Words

Learn how you can tap into your natural gifts and tendencies to radiate Three Types of Charisma. Discover how to influence people with your words. “Marcoux explodes this myth: Charismatic people always feel comfortable before and during an important event, such as public speaking, networking or some other social event. This book shows how you can feel discomfort but still come across as confident and charismatic.The secrets include ways to radiate all three forms of charisma Marcoux describes as Warm Trust Charisma, Natural Charm Charisma and Magnetic Charisma.” – Danek Kaus

ShapeFuture6Red3-9-18Shape the Future, Lead Like a Pro: 3 Skills Every Great Leader Needs to Succeed

This book will empower you with the 3 Skills every Great Leader needs to succeed: Relate, Optimize and Intuit. Learn to excel as a RoiLeader. The Bottom-line: You need an “unfair advantage” of top communication skills. Use Expansive Thinking to handle Disruption and get out ahead of it. “Shape the Future, Lead Like a Pro empowers you with essential leadership skills. Integrity is the foundation of Authentic Leadership. This book helps you lead and retain people who appreciate true leadership and who will excel for your organization.” – Christopher Salem, Host of Sustainable Success Radio Show